Trusted by GTM teams · 4.2K+ workspaces

Turn intent into pipeline before it goes cold.

Branching logic, live analytics, and exports—plus webhooks on plans that support them—so GTM can ship capture flows without an engineering ticket.

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No credit card·Privacy controls·Webhooks where enabled

Teams standardizing capture on Formit

ConvexArcadiaNorthwindHelioPorter
4.2K+Active workspaces running weekly capture
$19Pro when you outgrow Starter limits
<60mTo first live form

Outcomes

Design, instrument, and hand off—without filing a ticket.

Canvas

A visual builder for fields, branching logic, and on-brand themes—iterate quickly when campaigns shift.

Analytics

Watch submissions arrive in real time, see where people drop off, and export full response history on Pro.

Integrations

Send outcomes to email, CRM, and automation tools you already run. Capabilities—including webhooks—depend on plan and destination.

Shipped in the product

What the builder actually gives you

The same surface area the app highlights—stated for stakeholders who sign off on scope.

Layout discipline

Multi-direction grids and spacing that stay coherent as campaigns rotate.

Responsive output

One publish path; the form reads cleanly from phone to desktop.

Fast iteration

Duplicate, tweak, and republish without waiting on a ticket queue.

Draft assist

Suggested fields and flows you refine—useful for first drafts, not a black box.

Workflow surface

Visual builder

Drag-drop canvas, validation, and branching without opening an IDE.

Submission analytics

Drop-offs and counts as traffic lands—tighten the funnel with live signal.

Brand-ready templates

Start from presets, then bend structure and styling to your design system.

Handoffs

Webhooks and exports into the tools you already run—within plan limits.

Every viewport

Same embed and link; no parallel mobile build to babysit.

Routing logic

Conditional paths, skip rules, and light math for qualification—not a survey hack.

Operating model

Three decisions. Then you publish.

1. Shape fields, validation, and branching 2. Publish with an embed, a link, or a shared page 3. Measure what converts—and tighten the funnel fast

We replaced a patchwork of tools and spreadsheets. Formit is the first place our rev team and engineering both sign off.

— Director of Growth, B2B SaaS

Pricing

Invest when submissions grow.

Billed monthly. Upgrade, downgrade, or cancel anytime.

Starter

$0/mo

Perfect for individual creators and small businesses.

  • Up to 5 forms
  • Up to 500 submissions/month
  • View first 100 submissions per form
  • Basic AI form generation
  • Basic form fields
  • Templates & Form styling
  • Real-time preview
  • Embed anywhere
  • Basic analytics
  • 24/7 email support
Get started
Most popular

Pro

$19/mo

Ideal for growing businesses and teams.

  • All in Starter
  • Unlimited forms
  • Up to 5,000 submissions/month
  • View all submissions
  • Advanced analytics & event logs
  • Advanced form fields
  • Custom CSS styling
  • Custom alias for form links
  • Export form responses
  • Priority support
Get started

Business

$49/mo

For large organizations with advanced needs.

  • All in Pro
  • Unlimited submissions
  • Workspace access (beta)
  • Remove Formit branding
  • Full analytics suite
  • Advanced AI generation
  • Dedicated support
Get started

Questions

Straight answers.

Do we need engineers on day one?

No. Build, style, and publish are self-serve. Custom CSS and advanced capabilities unlock on paid tiers when you need them.

Can we export data or connect downstream systems?

Yes. Export responses on Pro and up, and use integrations or webhooks where your plan and destination support them.

What happens when we outgrow the Free tier?

Upgrade in place—forms, links, and history stay in the same workspace while limits expand.

How do you handle privacy and sensitive responses?

Industry-standard protections in transit and at rest, with settings you can tune. Business plans can align on agreements and security reviews.

Ship the next experiment this afternoon.

No procurement drag on the free workspace.

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